There is a lot of myths about how to get a good Search Engine ranking, and a lot of confusing and contradictory information on Search Engine Optimization (SEO) which leads business owners down the wrong path and could possibly get them in trouble with Google, Yahoo or Bing.
Fact is, the basic elements of good SEO don’t change much and for most local businesses, just focusing on these 12 elements is all they need to do to get a top 10 (front page) listing for local search results.
Google Engineer Matt Cutts discusses what affect keywords in your website URL have on your ranking in Search Results. He also says what he thinks is MOST important for good SEO.
Matt Cutts Discusses The Position of Keywords
in the URL and How It Affects SEO Ranking
More on Does the Position of Keywords in URL Affect SEO Ranking?
This easy-to-understand video shows how the Google Ad auction process works to determine what advertisers pay for Adwords Ads.
Google’s Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max Cost Per Click (CPC) bid and Quality Ccore determine how much you pay for a click on Google.com.
Introduction to the Google Ad Auction
