Thank you for your explanation of 2 step lead generation. I had a eureka moment a day after watching your vid and already began implementing. I’m offering a free hypnosis relaxation download => $10 specific hypnotic downloads => a $97 hypnosis program that is FREE when they sign up with me for hypnotherapy sessions.
My question is, is a referral system in any way different than this funnel?
It’s similar in concept. But you need to have a way to encourage people to refer.
And even referral is tricky because it can mean so many things.
One of the people who really supports me is the chair person for the local BNI chapter (Business Networking International), which I’m thinking about joining too. He told me they track the money that flows from referrals… takes about 6 months for people to get to know you and start referring, and after a year the money is really flowing from referrals.
Should I join?
Saying it takes 6 months before you see any results is a load of crap. Just like a newpaper ad rep saying you must run your ad 21 times before anyone will answer it. People that say this are ignorant of how good marketing really works, or they are just trying to sell you a long term agreement.
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I’ll bet you’re curious how this is possible, to get an endless stream of referrals from a simple phone call? C’mon admit it, it’s okay.
Well first of all, it’s not what you might think, this doesn’t involve you calling everyone you know to ask them to send you business.
Just the thought of that kind of makes you feel like a telemarketer doesn’t it?
And it’s no fun being on the other end of that phone call either. Sure you want to help people you know, but it can feel like you’re being pressured.
So how can you ‘attract’ business with a phone call? Simple. It’s actually mind bogglingly simple (to borrow a phrase from Douglas Adams).
You, as someone who is in the business of improving lives. As someone who does changework, and therapy, your clients are your paramount concern.
You are a healer. You wouldn’t be in this business if you didn’t care.
So it baffles me why this simple phone call isn’t made ALL the time.
It’s called a FOLLOW UP call. It’s where you call to see how your client is progressing. To see if they have any follow on questions.
It will blow your client’s mind, because no other professionals do this.
Think about it, when was the last time a doctor, dentist, or even chiropractor called to check on you 2-3 days after your visit?
Your client will be so IMPRESSED at the level of service you provide they will go out of their way to refer people to you.
Here’s how I would do a call like this:
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