Picking up where we left off in Part 1…
4) Market to your existing customers/clients
The most expensive thing in marketing is getting a new customer/client. The least expensive is to make offers to people who have already been your customer/client.
Once someone has done business with you and is happy with the outcome, they are very likely to do business with you again.
If you aren’t doing this, you are leaving a lot of money on the table. HUGE mistake!!!
And you can (and should) automate this with email marketing.
If you would like to learn how to use Email Marketing to boost your business and automate part of your sales process…
Check out Essential Email Marketing.
5) Track your most important numbers
If you hired me to coach you or consult on your business, one of my first questions will be “What are your numbers?”.
How much does it cost on average to get a new lead?
A new client?
What is the lifetime value of a new client?
What’s the ROI (Return On Investment)?
If you say your website doesn’t bring you business I’ll ask about traffic and conversion numbers.
These are simple to track. No excuses… DO it!
There are simple low-cost or no-cost tools to track important website numbers.
I recommend using Google Analytics. It’s easy to use and you’ll be amazed at what you’ll learn about your business.
You can’t use the 80/20 rule if you don’t have your numbers!
6) Don’t Sell Hypnosis!
Instead… Offer SOLUTIONS to burning problems.
People don’t buy drills, they buy the easiest way to make a hole.
In the same way people don’t buy hypnosis. Hypnosis is a tool. What they want is the RESULTS produced by the tool.
And what they will happily pay for is…
An end to the emotional pain of yo-yo dieting.
Or to relieve the chronic symptoms of IBS.
Or to be able to fly on a plane without panic attacks.
In my Tampa Seminar I showed clear examples of how to do this in display ads and banner ads online.
Here’s a screenshot of one of those slides.
On the right is a typical hypnosis ad.
You can CLEARLY tell what problem the one on the left solves.
