First a disclaimer… I am a Mac fan, and before that I used Linux and always avoid using Windows like I avoid rattlesnakes. But even if I was a Windows zealot, I would think this commercial sucks. If this is the best Microsoft can do to get people to buy Vista… they are doomed.
Bill Gates & Jerry Seinfeld – Shoe Circus Commercial
Pathetic isn’t it? Did you have any idea what it was about? Any clear benefits stated? What is showering with your clothes all about? And what the hell does “moist & chewy like cakes” have to do with computers?
Sound on or sound off this one is a head scratcher. It violates every single rule of good Direct Response Marketing, and I’m sure cost a fortune to produce.
If you run your hypnosis advertising like this you will go broke…. fast! But you might win some obscure awards for being ‘creative’.
Want to see a TV ad that got a 600% ROI and $18,000,000 in revenue? Check out the 2nd video in my blog post titled: