I’d love to hear more about making my own hypnosis products to sell. I am very low tech but would love to know more about how to do this.
Creating products is a great idea. In marketing lingo this is known as a "back end". The "front end" being your initial offering to your clients.
But before you create any products, it’s vital you do your homework and find out what your hypnosis clients , customers, and prospects want.
The #1 recipe for failure is to create a product and then try to sell it. Virtually every major new product flop has broken this rule.
Think the world wants a better mousetrap? Better do your research first or you might just get an expensive lesson learned the hard way.
The #1 recipe for success is to find a ‘starving’ crowd and feed them what they want most. When you do this, everything is much easier for both you and your customers.
It’s amazingly easy. All you have to do is ask your current clients What Else they would like from you to help make their life better.
I’ve written some articles about this here on the blog:
Remember, you aren’t creating ‘products’ you are creating benefits for your clients that satisfy what they want. Those benefits are just delivered in the form of CD’s, books, DVD’s, seminars etc.
Takeaway Points To Consider:
- Let the market tell you what your next product should be instead of you telling your market what they should buy.
- If you just pay attention, your clients and prospects are constantly telling you what they want. All you have to do is start taking notes.
- Satisfied clients will be more than happy to do business with you again, and are usually glad to tell you what they would like to see you create for them. All you have to do is ASK.
- Keeping your finger on the pulse of your market will lead to very profitable long term success for your hypnosis business. Ignoring the market is a guaranteed path to bankruptcy.