As a business owner, you are not just a hypnotist, not just a hypnotherapist, you are an entreprenuer. And as an entreprenuer if you want to be successful you also need to be a student of effective marketing.
You need to spend time every week to learn how to market your business, and how to have the time and money you spend payoff. Marketing should be an investment, not an expense. So you need to learn what works.
The good news is it is possible to learn from some of the HIGHEST PAID marketing experts alive today available on the Internet. It’s actually amazing that this information is available.
I say amazing, not just because of the quality of information… but also because it’s available for FREE.
These are people who charge routinely 25,000 to 50,000 dollars for a single sales letter. (before you go into shock, many of these sales letters have resulted in millions in sales for the businesses that use them)
They could easily charge thousands of dollars for this material and get it, but they made it available for free.
Why? Because they have an abundance mindset and not a scarcity mindset. Important lesson there, I hope you were paying attention.
So here’s a couple of resources you should visit, bookmark, and study…
- The Gary Halbert Letters – The self proclaimed Prince of Print, is one of the highest paid copywriters alive. Though mostly retired now, he still writes his newsletters on an every-so-often basis. Read the early part of the archives to see some of his best stuff.
- Gary Bencivenga "The Bencivenga Bullets". When I first started learning direct response copywriting, I heard about some seminar with a guy who’s name I couldn’t spell. ALL the Top Guns in the industry were going, including guys who NEVER paid to go to any seminar. Unfortunately it was sold out by the time I learned who this guy was.
Gary Bencivenga is considered by many to be the best living copywriter today. He is famous for writing control pieces that no one can beat.
Needless to say he is one of my big influences, and the thing that impresses me the most is his dedication to integrity and telling the truth in your advertising.
The "bullets" are a collection of his wisdom learned from over 40 years in the Direct Response Marketing Industry, including working for such famous people as David Oglivy and John Caples
- Craig Garber – "The King of Copy". Craig is my mentor, and an amazing Copywriter who will be recognized as one of the best in his lifetime. Gary Halbert said he had the most natural talent of any copywriter he had ever met! And Gary does not give out compliments very often.
Craig has some wonderful samples of his work on his web site all of which are actual pieces he wrote for clients.
Each of these men have been responsible for millions in sales for their clients. Each of them is regarded as being in the top 1% of the field of direct marketing.
Just one idea from these marketing geniuses could make a HUGE difference in your business. So pay attention and take notes. Ask yourself, how could I use that in my business.
Now go get some clients.
Cheers,
Craig
