Hi Craig,
I need to find the most cost effective advertising medium possible. I want to learn ways that others have found to be the most effective. I am having great success with my work I just need more people in my chair.
You’ve got the right idea… sort of. What you really want is to find multiple cost effective media to use. Not just one.
Never put all your eggs in one basket, diversify your risk of having one medium will dry up and leave you without any new leads.
Instead of one way to get 30 new clients a month, you want 30 ways to get one new client a month. Or better yet, 30 ways to get five new clients a month.
Just pay attention to the ROI (Return On Investment) for each media.
The key to finding cost effective media is a deep understanding of the prospects you want to attract. Your answers lie within your current and past clients. The easiest thing to do is ASK them.
One more thing, this is important… you are only focusing on getting NEW clients. You are paying no attention to the two EASIEST ways of increasing your revenue streams.
- Increasing the transaction size for each client.
Offer at least 2 tiers of service to all clients, with one being much more expensive than the other. A no-frills and a we-pamper-you service. Charge at least double for the higher tier and you will be amazed at how many choose it.
- Increasing the number of transactions for each client.
Hypnotists are notorious for one-and-done type of service to their clients. Fact is, if you help someone have a major positive change in their life… they LOVE you. All you need to do is have some more things for them, so they can get more of ‘you’ and they will buy it.
Never forget this crucial rule of business…
There are some marketing experts that only do one thing to make enormous profits for the businesses they serve. They focus on these two principles and instantly increase the revenue of the company.
Most businesses charge too little and never make more than one offer to a customer/client. They are leaving money on the table AND not giving their happy customers more of what they want. Virtually all businesses are guilty of this, which is why it’s so easy to help them increase revenue and profits by someone who knows about these two important principles.
Expect Success!
