I made up some large info sheets, got some brochure holders and since this is a busy bank, figure at least 100 people a day will see my info and hopefully take a brochure. Since I’m also holding free informational hypnosis seminars every Wed in April, I also made up a calendar of events sheet (if anyone has additional ideas please let me know).
The name of the game here for you is LEAD GENERATION. Instead of just handing out brochures, offer something for free in exchange for their contact information.
Drive them to a website for a free mp3, or a special report. This should be targeted toward your highest grossing niche(s). Avoid the urge to be a one-stop shoppe for everything. If smokers make you money, then the mp3 is on how to stop smoking without pain of withdrawl or something like that.
If they don’t want to give you contact info… they are dis-qualifying themself as a potential client. This means you don’t waste your valuable time.
You can then follow up with them (you do have a follow up sequence… yes?).
I’m going to assume that your free seminar has an offer at the end, so it would make the most sense for you to do everything you can to get qualified prospects into the seminar.
