A big mistake Hypnotherapists make when the first start selling audio or video programs is trying to do duplication, packaging, & shipping themselves. This is a big waste of your time, and if you do it, you’ll find out the hard way how difficult it is to do this on your own.
There is no need to bang your head against the wall, when there are companies that specialize in fulfillment, duplication, and direct mail.
Are you prepared to handle returns and refunds? Not likely, and bluntly handling returns is a big pain-in-the-butt. A good fulfillment company will handle it for you and give you a monthly report on how many returns you have and who from.
Also, if you ship overseas, a fulfillment company will handle it for you, and give you advice on the best and lowest cost ways to ship to different countries. Best part is, they fill out all the customs forms so you don’t have to.
Here are three companies that are known for working with ‘info-products’. This means they can duplicate cd audio, or dvd video programs. Label with your artwork, and assemble these into professional looking packages. Some will even seal them in shrinkwrap if you like.
Each of the companies has been around for many years, and has a reputation with the marketing industry as being one of the top choices.
I suggest you contact each of them to find out which will work best for you and your hypnotherapy business.
This is probably the best choice when you start out to learn how to use a fulfillment company and keep your costs at a minimum. They will get too expensive if you start shipping a lot of merchandise on a daily basis.
There is a longer lead time in setting up with a service like this, so allow time to work with them in getting your product ready to ship.
They are a good size company so make sure you get one person as your point of contact.
I know colleagues who use their services and are very satisfied. Even though the name says ‘duplication’, they do much more than just audio/video duplication. They are a full service fulfillment, and direct mail house too. And if you have special printing needs, they can handle that as well.
If you plan to mix shipping products and doing direct mail marketing, they are a one-stop-shop and your best choice of the three.
One more thing. None of these companies are perfect, and you have to keep an eye on them, but all three of these are good at what they do once you get things set up. It’s important to monitor all orders in the first few months you work with a new fulfillment company to make sure you work any kinks out of the pipeline.
Once you do, it’s a matter of checking monthly and handling the few mistakes that will pop up (usually due to an email order not getting delivered).
You’ll thank yourself (and me) when you finally set up all your products to ship this way and realize how much time and headache it saves you.